Are You a management student ? then Google online marketing challenge could be a best place for you to show your management skill to the whole world. The Google Online Marketing Challenge is a great hand on exercise for undergraduates or graduates students in classes such as advertising , economics , integrated marketing communication , management information system, marketing and new media technologies. Google online marketing challenge was launched first time in year 2008 . this year Google held second, this challenge gives undergraduate and Post graduates students hands on exposure to online marketing.The 2009 Google Online Marketing Challenge saw 2187 students from 57 countries around the world to take part in Global marketing competition. In Google online marketing challenge each team equivalent of US $ 20 to spend on Google AdWords advertising then work with local business to devise an effective marketing campaign. team are given week to mastermind the strategy before submitting report to an international judging panel of professor. the Google online marketing challenge is open to any higher education institution from anywhere in the world . if you are interested to take part in Google Online Marketing Challenge 2010 Click Here
The Google Online Marketing Challenge Work Like This-:
1. Students Divide into group of 3-6 and then receive free online advertising voucher for Google AdWord worth US $ 200.
2.The Group recruits a small -to-medium business , under 100 employee, who has website but currently doesn't use Adword
3. Each group work with the business to setup an AdWord Account and structure an effective online marketing campaign.
4. During this 3 weeks competition , the group optimize refine their campaign. each group must submit two reports one before they begin one after the campaign ends.
5. Google and a panel of independent academics from allover world select the wining teams based on the success of their campaign and the quality of their competition reports.